Last updated: 5 June 2026

Market Flow (marketflow.au) is a free, independent market intelligence platform built to provide Australian retail traders and investors with access to ASX market data, technical analysis tools, and educational content. This Privacy Policy explains how we handle information when you visit and use marketflow.au.

Please read this Privacy Policy carefully. If you do not agree with our practices, please do not use this website. By continuing to use marketflow.au, you consent to the practices described in this policy.

Our Approach to Privacy

Market Flow is designed to be as privacy-friendly as possible. The platform does not require you to create an account, log in, or provide any personal information to access any of its features. The vast majority of users will interact with Market Flow without us ever knowing who they are.

The limited data we do collect is used solely to operate and improve the platform. We do not sell data. We do not build user profiles for advertising. We do not share personal information with third parties except as required to operate the service or comply with the law.

Information We Collect

Information Collected Automatically

When you visit marketflow.au, we automatically collect certain technical information about your visit:

• Analytics Data: We use Vercel Analytics to understand how users interact with the website — including pages visited, time on page, referrer information, and device/browser type. This data is aggregated and used to improve the user experience and identify technical issues. Vercel Analytics is designed to be privacy-friendly and does not use persistent cross-site cookies.
• Log Data: Our servers automatically record standard web server logs, including your IP address, browser type, operating system, and access times. This data is used for security monitoring and troubleshooting and is retained for a limited period according to our hosting provider's default retention policies.
• Cookies: We use cookies and similar tracking technologies to maintain basic site functionality and user preferences. See the Cookies section below for more detail.

Advertising Cookies (Google AdSense)

We use Google AdSense to display advertisements on this website. Google AdSense uses cookies to serve ads based on your prior visits to this website and other sites on the internet.

Google's use of advertising cookies enables it and its partners to serve ads based on your visits to our site and other sites across the internet. You may opt out of personalised advertising by visiting Google's Ads Settings or aboutads.info.

For more information on how Google uses data when you use partner sites, see Google's Privacy & Terms.

Email Subscription

If you choose to subscribe to platform updates via the newsletter form on our website, we collect:

• Email address — used solely to send you notifications about new features, tools, and platform updates.

Subscribing is entirely voluntary. You can unsubscribe at any time by clicking the unsubscribe link in any notification email, or by contacting us directly. Your email address will be removed from our database promptly upon request. We do not use subscription emails for commercial marketing, advertising, or sharing with third parties.

Contact Form

If you submit a message via the Contact page, we collect:

• Email address — used solely to respond to your enquiry.
• Message content — the text of your question, feedback, or report.

This information is stored securely in our database and used only to respond to your message. It is not used for marketing, profiling, or sharing with third parties. We retain contact form submissions for a reasonable period to allow follow-up, after which they may be deleted.

Third-Party Market Data

Market data (stock prices, charts, ASX announcements) displayed on Market Flow comes from established financial data providers. This data is publicly available market information and does not constitute personal data.

Information We Do NOT Collect

Market Flow does not require user accounts or authentication for any feature. We do not collect:

• Your name, address, or contact details (unless you voluntarily contact us)
• Financial information or investment history
• Details of trades you make via any broker
• Sensitive personal information as defined under the Australian Privacy Act 1988

Cookies

Cookies are small text files stored in your browser. We use the following types:

• Strictly necessary cookies — Required for basic site functionality (e.g., remembering preferences within a session). These cannot be disabled without breaking core functionality.
• Analytics cookies — Used by Vercel Analytics to collect aggregated, anonymised usage data. These help us understand which features are being used and where improvements are needed.
• Advertising cookies — Used by Google AdSense to serve relevant advertisements. These are third-party cookies set by Google, not by Market Flow directly.

You can control cookies through your browser settings. Disabling advertising cookies will not affect your ability to use any feature of Market Flow — it will only mean ads are less tailored to your interests.

How We Use Your Information

The limited information we collect is used for:

• Operating and improving the website and its features
• Understanding how users interact with the platform to prioritise development
• Monitoring website performance, uptime, and security
• Responding to enquiries submitted via the Contact page
• Sending platform update notifications to subscribers (email only, and only if you subscribed)
• Complying with legal obligations applicable to us in Australia

We do not use your information for marketing to third parties, building advertising profiles, or selling data.

Data Sharing and Disclosure

We do not sell, trade, or rent any personal information to third parties.

Information may be shared only with:

• Hosting and Infrastructure Providers: Vercel hosts the platform and provides analytics. Data processed by Vercel is subject to Vercel's Privacy Policy.
• Advertising Partners: Google AdSense serves advertisements on this site. Google may use cookies and data about your visits to serve relevant ads. See Google's Privacy Policy.
• Legal Requirements: We may disclose information if required by law, court order, or other binding legal process issued by an Australian authority.

Australian Privacy Act 1988

Market Flow is committed to complying with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs) to the extent they apply to our operations.

Under the APPs, you have the right to:

• Access the personal information we hold about you
• Correct personal information that is inaccurate, out of date, or incomplete
• Complain about a breach of the APPs

To exercise any of these rights, or to make a privacy complaint, please contact us using the Contact page. We will respond to all privacy enquiries within a reasonable timeframe.

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.

Data Retention

• Analytics and log data are retained according to the default retention policies of our service providers (typically 90 days for detailed logs).
• Email subscription addresses are retained until you unsubscribe. Upon unsubscribing, your email is removed from our database promptly.
• Contact form submissions are retained for a reasonable period to allow follow-up, typically no longer than 12 months.

Data Security

We implement reasonable technical and organisational security measures to protect information transmitted through and stored by our website. These include encrypted connections (HTTPS), access controls on our database, and security monitoring.

No method of transmission over the internet is 100% secure, and we cannot guarantee absolute security. However, we take reasonable and proportionate steps to protect the data we process.

In the event of a data breach that is likely to result in serious harm, we will notify affected individuals and the OAIC as required under the Notifiable Data Breaches scheme under the Privacy Act 1988.

Children's Privacy

Market Flow is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has submitted personal information to us, please contact us and we will delete it promptly.

Third-Party Links

Market Flow contains links to third-party websites, including ASX announcements, data provider sites, and educational resources. This Privacy Policy applies only to marketflow.au. We are not responsible for the privacy practices of any third-party website. Please review the privacy policies of any external site before providing personal information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will post the updated policy on this page and update the "Last Updated" date at the top. We encourage you to review this page periodically.

Your continued use of Market Flow after any changes to this policy constitutes your acceptance of the updated policy.

Contact

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please use the Contact page to get in touch. We take all privacy enquiries seriously and will respond promptly.